FoundLocally can VASTLY IMPROVE your Internet advertising results by using micro-targeting to multiply your advertising value. We can target geographically because of our community-focussed portals, and we can target based on interest because of our diverse content in each community. Why pay for users who aren't part of your target audience?
Most ads build a brand and hope
consumers can find your product where they shop.
FoundLocally's business directory is locally focused, and helps consumers FIND what they are shopping for.
If you are a national brand: ensure your local locations or dealers are in our directory!
Uuse FoundLocally to not only reach your local consumers, but enourage them to ACT!
Our business directory is integrated
with events, news, savings (either coupons or sale notices), and jobs, all FREE and advertiser-supported
. We provide so many ways to get your message out.
And with online advertising, the desired action is EXACTLY ONE CLICK AWAY.
We provide a number of time-saving tools
, includng the ability to "Clone" listings, events, news, events, and jobs to multiple locations.
Even more impressive, if you create ONE listing as a template, and email us an Excel spreadsheet (contact us for details
) of your nationwide locations, we can "clone" them for you, each in the appropriate FoundLocally directory.
FoundLocally's Blog has lots of:
To begin, go to FoundLocally.com
and select your community, and then click on "Free Listings"
at the top, to begin.
Frequency and Reach has been used by advertising professionals to quantify advertising effectiveness in the past. This model fails when trying to get action in an online economy.
When a person watching TV sees an ad they like, they need to get away from the TV (and their favourite show), go to a different room, turn on the computer, start their browser software, and enter the web address. The same is true when consumers are listening to the radio, or reading the newspaper, and gets worse with billboards seen while driving.
The lack of PROXIMITY between the ad and the desired action, forces advertisers to over-compensate with increased Frequency and Reach, just so consumers might remember the advertisers name, brand or web URL.
On the other hand, when advertising online, the desired action is EXACTLY ONE CLICK AWAY. Frequency and Reach do not need to be exaggerated, if the offer is good and the link is direct.